An epic 404 page likely isn’t going to win your business any awards. I get it.

But it shows that you care about your customers.

A great 404 page can be a smart way to show off your brand’s personality.

But is it worth it to invest in a fancy 404 page?

It can be.

Because when users land on your 404 page, they aren’t finding what they needed.

Using links, smart graphics, and witty copy can make them forget that you (maybe) messed up and get them back on track.

In light of the importance of 404 pages, what follows is a list of 37 of the best examples of 404 pages that you can find online.